How Podcasts Can Help Your Business

Podcasting offers numerous advantages that can greatly benefit businesses. From building a personal connection with your audience to increasing traffic generation and improving conversion rates, podcasts have become a powerful medium for businesses of all sizes. With its convenience and easy accessibility, podcasting provides a versatile alternative to video content and engages listeners on a … Read more

Nurturing Your Guest Network with a Great Podcast Guest Questionnaire in 2023

Do you ever wonder what sets successful podcasts apart? The secret lies in nurturing your guest network with a great podcast guest questionnaire. This is the foundation of building meaningful connections with your guests and creating engaging content for your listeners. In this blog post, we’ll explore tips and strategies for crafting a compelling questionnaire, … Read more

How do organizations use podcasts?

Organizations use podcasts as a powerful medium to deliver valuable content and captivate their target audience. Podcasts offer a convenient and accessible way to share information, insights, and stories with listeners. Organizations utilize podcasts for various purposes, including thought leadership, industry expertise, brand building, and customer education. They can host interviews with industry experts, discuss … Read more

Amazing Corporate Podcasting Ideas: Unlocking the Benefits and Strategies for Business Success

In today’s business world, podcasting has become an increasingly popular medium for sharing stories, information, internal communications like company news, and ideas. Its versatility and accessibility have made it a valuable tool for businesses to engage with their employees, customers, and industry peers. Having a corporate podcast for large companies, specifically tailored for internal or … Read more

E86: Tailwind: Revolutionizing Social Media Marketing with AI Advertising Services

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In this episode, Susan Moeller, the Director of Marketing at Tailwind, discusses how Tailwind provides small businesses with a marketing team at an affordable price through AI. Susan shares insights into their marketing strategies, highlighting the power of search advertising and leveraging Pinterest for word-of-mouth marketing. The episode also explores Tailwind’s latest offerings, including their … Read more

E85: The Continuous Discovery Process in Marketing

In this episode, Brian Mattocks and Sean Boyce discuss why marketing is often underestimated and dive into the continuous discovery process in marketing. They emphasize the importance of understanding the buyer’s journey and problem space to create effective marketing strategies and tactics. They also highlight the significance of focusing on the right problem and using … Read more

How to Start in 2023: A Comprehensive Guide

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Ready to start a podcast in 2023? You’re in the right place! Podcasting is an incredible way to share your ideas, expertise, and stories with a global audience. This comprehensive guide on podcasts will walk you through the steps to start a podcast from scratch. Whether you’re a beginner or an experienced podcaster, you’ll find … Read more

E84: From English Teacher to Tech Company Marketing Director: Scott Hammer’s Journey

In this episode, Scott Hammer, the Vice President of Marketing at Striven, shares his journey on how he successfully marketed the company’s industry-agnostic ERP system despite limited funding and a small user base. He also highlights the importance of aligning verticals and customizing the product to cater to various businesses. Scott further discusses Striven’s various … Read more

How to Turn Your Podcast into a Business: Making It Profitable

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Have you ever dreamed of turning your podcast into a profitable business? You’re not alone. Thousands of podcasters worldwide are exploring the potential of transforming their passion into a thriving enterprise. In this comprehensive guide on how to turn your podcast into a business, we’ll walk you through the essential steps to turn your podcast … Read more

Podcasting for Businesses: What You Need to Know to Get Started in 2023

In today’s fast-paced digital world, podcasts have emerged as a powerful medium for businesses to engage with their audience and share valuable insights. As a business owner, you might wonder how to successfully launch a podcast that captivates listeners and drives results. Worry not, as we have crafted the ultimate step-by-step guide on “podcasting for … Read more