E192: Business Growth & Social Strategy: A Chat with CEO Beth Trejo

Dive into a dynamic chat with Beth Trejo, CEO of Chatterkick, as she unveils the transformative journey from boardrooms to the digital world. Discover marketing insights, evolving business strategies, and the social spark igniting company growth. Here are a few topics we’ll discuss on this episode of Hard to Market Podcast. Beth unveils Chatterkick’s origin … Read more

E191: Crafting Success: Innovative Podcasting Strategies Unveiled

Dive into the dynamic world of podcast marketing with Ilana from Heard of Media and host Brian Mattocks. Uncover the secrets of audience building, relationship forging in B2B podcasting, and the subtle art of podcast promotion. Explore media landscapes and tactics that turn the microphone’s magic into a thriving listener base. Here are a few … Read more

E190: Referrals and Transformation: A B2B Marketing Chat

Dive into the world of B2B marketing, where strategy meets social science. Join our guest, Julie Williamson, as she unveils the secrets behind effective leadership, channel partnerships, and the art of aligning teams. Get ready for insights that could transform your organization! Here are a few topics we’ll discuss on this episode of Hard to … Read more

E189: AI Ads & Networking: Victoria’s Marketing Odyssey

Embark on an enthralling voyage through the career trajectory of Victoria Richardson, as she transitions from her humble beginnings in the dish machine industry to spearheading AI advancements in advertising. Navigate through the intricate landscape of marketing evolution, agency dynamics, and the delicate balance of empowering individuals in this captivating episode brimming with invaluable insights … Read more

Amplifying B2B Growth: Strategic Podcasting and Referral Marketing Synergy

Introduction to B2B Podcasting Trends The Rise of Podcasts in B2B Marketing Podcasts have emerged as a powerful tool for B2B marketers to connect with their target audience in a more engaging and personalized way. In recent years, the popularity of podcasts in the business-to-business (B2B) sector has skyrocketed, with more companies recognizing the immense … Read more

E188: E-Comm to Service: William Gasner’s Marketing Masterclass

Dive into William Gasner’s entrepreneurial journey from farmer’s market beginnings to e-commerce success and launching Stack Influence — a platform connecting brands with micro-influencers. Discover the tactics and lessons learned from scaling businesses to seven figures, the transition between product and service industries, and the art of nurturing a robust influencer marketplace. Here are a … Read more

E187: Future Forward: AI & Blockchain Revolutionizing Marketing

Dive into the transformative world of AI, blockchain, and Web3 technologies with Zeev Wexler. Uncover how the future of marketing is being reshaped and learn the strategies that will keep you ahead in this fast-changing landscape. Get ready to be enlightened — and maybe a little entertained — about the dynamic digital future that’s already … Read more

E185: Unlocking Public Space Secrets with Rick Robinson

Dive into the world of Out-of-Home media with Rick Robinson! Learn how PJX Media brings stories to life, from bustling billboards to engaging campaigns. Get insider know-how on attracting clients, navigating industry complexities, and the art of grabbing consumer attention. All in this fascinating, info-packed session! Here are a few of the topics we’ll discuss … Read more

E184: Grit & Graphics: Ballistic Arts’ Tale of Growth

Join Brian Mattocks as he unravels the inspiring journey of Ted Lau, the mastermind behind Ballistic Arts. From videotapes to lead gen, discover how passion and adaptability propelled a small garage startup into a thriving B2B marketing agency. Tune in for Ted’s candid storytelling packed with actionable insights and a dash of entrepreneurial spirit. Here … Read more