E173: Podcast ROI: Measuring Success Beyond the Numbers

Find out not just the monetary gains but the unquantifiable riches, from networking to market intel. It’s not just about the dollars but the opportunities and value-added to your brand. Where words meet profits, that’s where we take you! Key Points• ROI is more than financial returns• Podcasts provide unquantifiable value• Messaging evolves with podcasting• … Read more

E172: Navigating the Podcast Metrics Maze

Discover why metrics can drive podcasters nuts and how different platforms make things tricky. Find out why download numbers aren’t the whole story and learn tips for actionable insights beyond the podcast platforms—all in one fun episode! Key Points• Podcast metrics often confuse• Distribution platforms vary widely• Demographics better from web/YT analytics• Direct traffic for … Read more

E171: Crafting Success in Digital Advertising with Jeff Swartz

Dive into the high-stakes world of digital marketing with Jeff Swartz, CEO & Founder of Ethic Advertising Agency. Discover the synergy between creative content and strategic placement, the innovation behind geofencing tech, and what it takes to market in today’s segmented spaces. Plus, get insider tips on funnel fixes and creative pitfalls. This episode is … Read more

E170: Engage or Die: Content That Converts

In a world where likes don’t equal loyalty, learn how to create episodes that teach, entertain, and engage, ensuring your audience comes back for more. Balance humor with insight in an attention economy, and make every minute of your podcast a journey worth tuning into. Key Points• Balance is key in content creation• Audience size … Read more

E169: The Renewable Hook – Repeat Guests on Your Podcast

Keep the network warm, and active. Learn how inviting guests back provides more insight and strengthens lost contacts. Find out why podcasting isn’t just a one-time deal, but a tool for nurturing ongoing connections. Get tips on rekindling ties by simply saying, “Hey, let’s get back on the podcast!” Key Points• Podcasts: A tool to … Read more

E168: Repurpose with Impact!

From YouTube shorts to powerful email snippets, discover how to turn casual listeners into superstar clients. We’re slicing through the noise with smart, targeted strategies that amplify your voice and your brand. Ready to engage and convert? Tune in! Key Points• Shorts in emails boost engagement• Case studies equal social proof• Target with precision content• … Read more

E167: The 3rd Fastest way to Kill your Podcast

Discover the peril of podcast Channel Lock-in and learn how it can threaten your show’s very existence. Get tips from Podcast Chef on optimal distribution platforms, like Transistor, to maximize reach and safeguard your subscriber base. It’s survival of the broadest! Key Points• Channel Lock-in risks podcast survival• Google Podcasts move is a warning sign• … Read more

E166: Health Ads Unveiled: Lori Goldberg Spills Industry Secrets

Dive into the high-stakes world of pharma marketing with Lori Goldberg, CEO of Silverlight Digital. Unpack the intricacies of data-driven ad strategies and discover how the right message reaches doctors and patients alike, ultimately improving healthcare choices and outcomes. It’s a dose of digital marketing wisdom, straight from the industry guru! Here are a few … Read more

E165: Slicing Through Industry Buzz

Amidst the tremors of podcasting giants like Spotify downsizing, the Podcast Chef slices through the noise to serve up some real talk. This episode deep-fries myths and bakes truths about how these industry shakeups impact small business podcasting. Listen in as we untangle the web of podcasting news and offer savory tips to keep your … Read more

E164: How much is too much?

How do you manage the balance between fun and professionalism. Get insider tips on preserving your brand’s message without compromising entertainment. Don’t let your podcast turn into a fiction story; we’re carving the path back to value! Key Points• Fun versus message in podcasts• Pivot or reboot an off-track show• Strategies for show value consistency• … Read more