E130: Using your podcast to Level Up your sales team

In order to create a successful podcast, it is crucial to involve your sales team in the process. By tapping into their valuable feedback and insights, you can leverage the content creation opportunity and optimize your sales process. This collaboration leads to faster conversion times, more informed clients, reduced costs, and valuable insights for product … Read more

E129: Real talk

One trick for engaging your audience is to change your perspective by speaking directly to a specific person or imagining one while delivering your content. This helps you move away from abstract terms and communicate in a more relatable, helpful manner. By speaking to your ideal listener, you can avoid assuming they know more than … Read more

E128: 10x-100x returns via Podcasting for B2B Relationship Development

Content creation, particularly through podcasting, is an effective strategy to build parasocial relationships with potential customers. These relationships allow for scalability and reach, making it an ideal method for connecting with a large audience. In addition to content marketing, podcasting also involves developing and managing relationships with guests, emphasizing the importance of social relationships in … Read more

E127: The Pitfalls of Cold Outreach and How to Stand Out

In this episode, Brian Mattocks and Sean Boyce dive into the pitfalls of cold outreach, shedding light on why it can feel like a poor-quality marketing scheme. The episode emphasizes the importance of providing value, building relationships, and delivering personalized messaging to stand out from the crowd. The hosts also discuss the significance of personalization, … Read more

E126: Navigating the Learning Process in Marketing

Discover the key to success in marketing as we explore how learning and growing in this space requires a constellation of knowledge. By committing to a consistent approach and refining your daily behaviors, you can overcome challenges and find unique solutions for growing your business. Key Points• Learning in marketing is a continuous process, not … Read more

E125: My podcast isn’t generating business what do I do?

This podcast episode focuses on the challenges faced by podcasters when their content doesn’t align with their business goals. Emphasizing the importance of perseverance, the hosts provide guidance on making strategic changes to improve the connection between podcasting and business objectives. They further discuss the significance of building relationships, growing the podcast over time, and … Read more

E124: The Secret to Compelling Content is in the Gap

Discover the importance of being concise in show notes and marketing materials, inspired by the movie “Crazy People.” Learn how to effectively communicate your key message, create curiosity gaps, and captivate your audience. Find out how to analyze and edit your content using the “Five Whys” method to reveal the root cause. Uncover the secrets … Read more

E123: Creating Successful Brands: The Art and Science Behind Brand Positioning

This episode delves into the world of brand positioning with Simon Graj, CEO of Graj + Gustavsen, an experienced expert in creating and positioning iconic brands. Simon discusses his company’s approach to bringing brands to life and highlights the importance of vision and execution. He emphasizes the power of positioning for long-term success. Additionally, the … Read more

E122: Challenges in Marketing: The Role of Truth and Integrity

In this episode, we explore the importance of authenticity in marketing and how it can help build trust and long-term relationships. We discuss the challenges marketers face in delivering guaranteed results and how leaning on social proof can provide a more compelling solution. Key Points• Authenticity and transparency in marketing eliminate the need for explanations … Read more

E121: Nurturing Your Guest Network: Strategies for Long-Term Growth

In this episode, we explore the importance of building and maintaining relationships with guests on your podcast. Just like in the rest of your business life, nurturing these connections is crucial for long-term success. We discuss various strategies to engage with guests across different communication channels, ensuring valuable content and continuous support. Learn how to … Read more