Sustainably Growing a Company with Rubato Media’s Bridgette Orten

This episode, I’m joined by the Founder of Rubato Media Bridgette Orten to discuss the best way to sustainably grow a company, how to know when to pivot in your business and why working with freelancers can be so beneficial.

Bridgette Orten is a digital marketing expert focusing on paid social and search ads for mid-7-figure to mid-8-figure e-commerce brands with a brick & mortar presence. Bridgette climbed through the ranks at various performance-based ad agencies, was second in command building a $6MM incubator agency division, was launch team at an agency in Paris growing to $50MM in the second year, built her own agency to 7-figures over 5 years, and now works directly with a small handful of brands per year. Here are a few of the topics we’ll discuss on this episode of The Consulting Trap:

• How to know when to pivot in your business.
• Building infrastructure to help keep workflow steady.
• How to simplify your onboarding process.
• How to sustainably grow a company.
• Viable product ladders.
• How freelancers can bring down your costs.

Resources:

• Rubato Media
• HubSpot
• Upwork
• Podcast Chef

Connecting with Bridgette Orten:

• LinkedIn
• Email

Connecting with the host:

• Brian Mattocks on LinkedIn
• Brian Mattocks by email

Quotables:

• 11:55 – “There are two ways to grow, you can grow like a weed which is out of control and unmanageable or you can grow with intention as in a garden or a flower of a vegetable.”
• 15:54 – “There’s a lot of decentralisation in the market in general with a lot of freelancing with paid digital media and not only freelancers but freelancers not just in the US for US clients, there’s a huge influx in South America, especially who are coming into the market.”