Dive into the world of marketing with Ashley Behre as she unravels the knots of marketing hard-to-sell issues like a pro. From small-town authenticity to Las Vegas glitz, Ashley takes us on a journey through the dynamic landscapes of digital marketing, community impact, and the fierce world of engaging tech giants. Don’t miss this invigorating chat that’s sure to stir up your marketing spirits!
Here are a few topics we’ll discuss on this episode of Hard to Market Podcast.
- SEO and content take center stage.
- Community impact defines agency ethos.
- Marketing plans are not one-size-fits-all.
- Inspiring leadership is marketing gold.
- Strategic community engagement is key.
Resources:
Connect with Ashley Behre:
Connect with our host, Brian Mattocks:
Quotables:
- 15:47 – Ashley: I think the key thing there is the big hearts. We need to find those people because we’re the ones who can bring bold to life in a way.
Brian: That’s awesome. So that sort of charity or community engagement-driven approach to marketing is something that’s pretty, a pretty strong differentiator I think for you in the marketplace. - 19:29 – I think the biggest thing that I’ve learned is that you have to make time and space to allow yourself to be inspired. And that like it has been a journey for me. You know, you get into the weeds of everything and time goes by and you kind of forget to stop and smell the roses per se. But you know, put time on your calendar to read into articles, to walk and listen to a podcast, to find and put yourself in spaces where you can be inspired because that inspiration is what leads to good marketing that matters.
- 07:56 – The best way we’re trying to do it in 2024, if I had to boil down our marketing plan in 2024, is show don’t tell. I am much more interested in spending time achieving an award that shows the excellence in services rather than telling everyone that I’m really good at what I do, right? So we’re doing a lot of that and then I think the next biggest pivot is it’s super hard to market to marketers. They’re the, we are the biggest critics, right? And I think that’s one of the hardest things I find with my job is that my target audience is myself. So I have to really think about and sit down like, what would be of interest to me to learn about? Why, why would I care about that? I I am probably served to the most out of anyone content.
- 17:19 – The person that we’re working with, our partner, and bringing things to life. And I think there’s, you cannot forget about the emotional connection with your main point of contact or the people that you’re working with because they that might be the draw for you. I will say that the agency also has other elements that may resonate more with potentially the tech clients and that would be our kind of more performance-driven mindset. The test and learning situations that we, build and drive performance from. We try to be as tied to goals and outcomes as possible. Not all industries are as tied to goals as some others are, but making sure that we are as not aggressive is the word, but fierce is, is kind of the word we like to use.
- 13:26 – Brian: How are you identifying those?
Ashley: Yeah, again, it depends on the market honestly. It’s really important to have an authentic approach to each market and to make sure that you’re received by the audiences in that market, how best you can be. The best way for me to share that is an approach into the Las Vegas market is very different from how you approach Montana. For example, Las Vegas is a little bit flashier. We have to make the biggest impact we can.