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How to Master B2B Podcast Interviewing – Strategies and Tips

Reading Time: 9 minutes

In the realm of podcasting, the art of interviewing is a crucial skill that can make or break your show. Mastering podcast interviewing can transform your conversations into engaging, insightful, and memorable experiences for your listeners. How do you achieve that level of mastery? In this article, we’ll walk you through the process of selecting engaging guests, preparing for the interview, enhancing listener engagement, and refining your skills for future episodes.

Key Takeaways

  • Select knowledgeable, unique guests from different backgrounds and industries to create an engaging podcast experience.
  • Prepare for a successful interview by conducting research, crafting compelling questions, and setting the stage with a comfortable environment.
  • Enhance listener engagement through active listening techniques, storytelling elements, and involving the audience in Q&A sessions.

The Art of Selecting Engaging Guests

Selecting the right guests is a pivotal aspect of crafting a successful podcast episode. Your guests should be knowledgeable, able to provide unique perspectives and connect with your audience. For instance, inviting industry experts with experience in marketing campaigns and content marketing can draw in listeners interested in these topics within the marketing world. Featuring engaging guests elevates your podcast’s credibility and makes each conversation a worthwhile experience for your audience.

Diversifying your guest lineup is equally important. A varied roster not only keeps your content fresh and appealing but also casts a wider net to attract diverse listeners. Consider inviting guests from different backgrounds, industries, and viewpoints, such as hiring managers, business comedy show hosts, or creative sales professionals. This approach ensures that each episode offers something new and engaging for your audience.

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Criteria for Choosing Podcast Guests

When selecting guests for your podcast, consider their expertise, knowledge, and relevance to your podcast’s theme. For example, a guest with the following qualities would be ideal:

  • Expertise in customer engagement labs
  • Experience in marketing strategies
  • Unique insights that provide valuable content
  • Ability to resonate with your audience
  • Establishing credibility within the industry

Other factors worth considering when choosing guests include:

  • Their availability
  • Their ability to engage with the audience
  • Their willingness to promote the podcast
  • Their reputation

A guest with experience in account-based marketing, for instance, could bring a distinct voice to your podcast and attract customers as new listeners. Focusing on these criteria ensures each guest contributes meaningfully to your podcast.

Diversifying Your Guest Lineup

A diverse guest lineup significantly enhances the listener experience by providing different perspectives, experiences, and expertise. To achieve this, aim to include guests from various backgrounds, perspectives, and industries. For example, you could invite guests with experience in creative sales or in-person interviews, adding unique insights to your podcast.

Fostering audience engagement while diversifying your guest lineup involves incorporating listener feedback and ideas. Take into account their interests and preferences to generate content that resonates with them. This approach creates a podcast that caters to a wider audience, ensuring fresh and engaging content.

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Preparing for Your Podcast Interview

Proper preparation is essential for a successful podcast interview. Here are some steps to follow:

  1. Conduct guest research to learn about your guest’s background, expertise, and previous interviews.
  2. Craft compelling questions that are relevant to your audience and will elicit insightful responses.
  3. Set the stage for a smooth conversation by creating a comfortable and welcoming environment for your guests.
  4. Practice active listening during the interview to fully understand and respond to your guest’s answers.
  5. Meticulous preparation ensures that you ask informed questions and avoid any weak or irrelevant inquiries, making the most of the time you have with your guest.

As you prepare for the interview, keep in mind the unique aspects of your podcast and how they align with your guest’s expertise. This will help you tailor your questions and conversation to suit the needs of your audience and the specific podcast format. This helps in creating an engaging and memorable episode for your listeners.

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Conducting Guest Research

Thorough research on your guest’s background, work, and interests is crucial for a successful interview. This research allows you to create a solid foundation for the conversation and ask informed questions that genuinely interest your audience. To conduct guest research, read their articles, explore their social media profiles, and search the internet for any information they have shared or what has been said about them.

Familiarizing yourself with your guest’s work enables you to identify unique perspectives and formulate questions that elicit distinctive responses. Avoid asking questions that have been frequently posed in previous interviews. Instead, use your research to craft engaging, open-ended questions that encourage your guest to share their insights, experiences, and stories.

Crafting Compelling Questions

To craft compelling questions for your podcast interview, focus on open-ended inquiries that allow your guest to provide detailed answers. These questions should be relevant to your audience and generate stimulating discourse. For example, you can ask your guest:

  • What are some of your personal experiences that relate to our podcast’s theme?
  • Can you share any interesting marketing campaigns you’ve been involved in?
  • What are some effective content marketing strategies that you’ve used in the past?

By asking these types of questions, you can create engaging and informative conversations for your podcast.

Remain flexible during the conversation and avoid relying solely on your pre-prepared questions. Instead, listen carefully to your guest’s responses and formulate unique, authentic follow-up questions based on their answers. This approach leads to a more natural and engaging dialogue that captivates your audience, encourages insightful round table discussions, and contributes to effective lead generation.

Setting the Stage for Success

Creating a comfortable and professional environment for your podcast interview is essential for success. Before the interview, check your technical setup, including microphones, headphones, mixer, and software settings, to ensure that everything is functioning correctly. Minimize potential distractions by silencing your phone, locking the door, and taking care of any other factors that could disrupt the interview.

Establish rapport with your guest by providing information about the podcast’s format and audience. This helps them feel at ease and prepared for the interview. Additionally, be mindful of your guest’s time constraints to ensure all topics of discussion can be adequately covered within the allotted time frame. By setting the stage for success, you create a smooth and engaging conversation that benefits both your guest and your audience.

Enhancing Listener Engagement

Engaging your listeners is crucial for a successful podcast. Here are some techniques to help create a captivating experience that keeps your listeners coming back for more:

  • Actively listening
  • Invoking emotional responses from your guest
  • Incorporating storytelling
  • Involving your audience in the conversation

These techniques help to build a strong connection between your podcast and its audience, ensuring that your content resonates with them and encourages continued listening.

One powerful way to enhance listener engagement is through storytelling. A compelling story can evoke emotions, inspire action, and unite people around a common theme. Incorporating great stories and storytelling elements into your podcast interviews captivates your audience and makes your content more memorable and impactful.

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Active Listening Techniques

Active listening is a vital skill for podcast interviewers. Maintaining eye contact, nodding, and asking follow-up questions shows your guest that you’re genuinely interested in their responses. This encourages them to open up and share more of their insights, experiences, and stories, leading to a richer and more engaging conversation.

To practice active listening, follow these steps:

  1. Be present during the interview and pay close attention to your guest’s responses.
  2. Occasionally, interject to redirect the conversation or seek further clarification.
  3. This demonstrates your engagement and helps maintain the flow of the conversation, ensuring that your podcast remains informative and captivating for your listeners.

Invoking Emotional Responses from your Guest

Encouraging your guest to share personal anecdotes and emotions can create a more engaging and relatable conversation for your listeners. To invoke emotional responses from your guest, ask clarifying questions such as “What did you mean when you said…?”, “Can you give me an example?”, and “How did that make you feel?” These questions encourage your guest to delve deeper into their experiences, ultimately providing your audience with a more intimate and engaging conversation.

Be mindful of potential risks and challenges when attempting to elicit emotional responses in a customer engagement lab. Approach the process with sensitivity and respect for your guest’s welfare, ensuring that the conversation remains comfortable and enjoyable for everyone involved.

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Storytelling in Podcast Interviews

Incorporating storytelling elements into your podcast interviews can captivate your audience and make the content more memorable. To achieve this, share personal stories that relate to your podcast’s theme or introduce a relevant topic. Ensure that your stories have a defined beginning, middle, and end, with a distinct message that resonates with your audience.

Additionally, plan and write stories to weave into your podcast episodes. This can help create a more engaging and informative conversation, as well as provide a unique style that sets your podcast apart from others. By utilizing storytelling in your podcast interviews, you offer your listeners an immersive experience that keeps them engaged and eager to hear more.

Involving the Audience

Involving your audience in your own podcast can create a sense of community and connection. To achieve this, ask for their input, questions, or feedback on your episodes or related topics. By incorporating their thoughts and ideas into your podcast, you make your listeners feel included and valued, which in turn fosters loyalty and dedication. One way to engage your audience is by sharing podcast offers that allow them to participate and contribute to the content.

In addition to soliciting audience feedback, consider hosting Q&A sessions, polls, or surveys to engage your listeners directly. These strategies not only create a more interactive and dynamic podcast experience but also demonstrate the influence your podcast has on its audience, ultimately strengthening the bond between your show and its listeners.

Post-Interview Best Practices

Following your podcast interview, it’s essential to thank your guest for their time and insights, share the episode with your audience, and evaluate your interviewing skills for continuous improvement. Adhering to these best practices demonstrates professionalism and gratitude, ensuring that your podcast continues to attract engaging guests and captivate your audience.

Reflecting on your interview performance is crucial for refining your skills and becoming a more effective interview podcast host. Identify areas for improvement and strive to fine-tune your techniques for future episodes. This dedication to growth and development will ultimately lead to a stronger and more engaging podcast.

Thanking Your Guest and Sharing the Episode

After the interview, express gratitude to your guest for their time and insights. You can send a thank-you email, present a token of appreciation, or tag them in social media posts promoting the episode. Provide your guest with information on when and how the episode will be released, and encourage them to share it with their network. This not only shows your appreciation but also helps to promote your podcast to a wider audience.

Sharing the episode effectively is crucial for reaching your target audience and expanding your podcast’s reach. Utilize social media, email marketing, and other promotional channels to disseminate the episode. Leveraging the guest’s audience and promoting the episode across relevant platforms maximizes its potential impact and attracts new listeners to your podcast.

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Evaluating and Refining Your Interview Skills

To evaluate your interviewing skills, follow these steps:

  1. Reflect on your performance during the interview.
  2. Seek feedback from your guest on their experience.
  3. Assess your ability to establish rapport with the guest.
  4. Evaluate your questioning techniques and the relevance of your questions.
  5. Consider how well you managed the flow of the interview.
  6. Use this evaluation to identify areas for improvement.
  7. Refine your skills over time to continue growing as a podcast interviewer.

Some common errors to avoid during interviews include dominating the conversation, neglecting the audience, and failing to prepare adequately. By addressing these pitfalls and continually refining your interviewing techniques, you can create more engaging, insightful, and memorable podcast episodes for your listeners.


In conclusion, mastering podcast interviewing is a crucial skill that can elevate your show to new heights. By selecting engaging guests, preparing thoroughly for your interviews, enhancing listener engagement, and following post-interview best practices, you create captivating and memorable episodes that resonate with your audience. Embrace the journey of continuous improvement, and watch your podcast flourish as a result.

Podcast Chef is here to help!

We’re a white glove, all inclusive b2b podcasting company. We provide a broad range of services from podcast setup and production, through to guest booking and audience engagement. Our team would love to learn more about your goals and see if a podcast can help! Click here to schedule a free consultation and demonstration of some of the results we’ve been able to achieve.

Frequently Asked Questions

How do you interview someone in a podcast?

To interview someone for a podcast, find a guest you are genuinely interested in and do extensive research on them. Write the guest’s bio for them, prepare questions in advance, check your setup, and record straight away. Make sure to create a positive environment for the guest and avoid scripted interviews. Offer plenty of time for them to answer each question and ensure they have a good experience.

What interview techniques do podcasters use?

Podcast interviewing requires active listening, asking open-ended questions, research, and fostering a connection. The aim is to orientate your guests, avoid creating a high-pressure atmosphere, maintain eye contact, and ask the guest more questions if their response is intriguing. Let them talk and use questions such as “Why do you think that?” or “What makes you say that?” for them to elaborate.

How do I choose the right guests for my podcast?

Choose podcast guests who are knowledgeable, experienced, and relevant to your show’s theme. Aim to have individuals on that can provide interesting insights and stories that connect with your listeners. Use a professional tone when inviting guests to appear on your podcast.