• Content planning is crucial for podcast growth and scaling.
• Understand your funnel to align your content with your business objectives.
• Identify gaps in your content mix and address weaknesses at various stages of the funnel.
• Create content for post-buying decision to leverage testimonials and social proof.
• Track your content planning using spreadsheets or online platforms for organization.
• Begin by focusing on the weakest areas or low-hanging fruit to achieve business objectives.
• Consistency is key in content planning to maintain audience engagement and loyalty.
• “Understand how your content fits together with your existing content landscape.”
• “Identify weaknesses in your content mix and address gaps in your content funnel.”
• “Leverage testimonials and social proof to enhance your content strategy.”
• “Consistency is key in content planning for maintaining audience engagement and loyalty.”