• Stories tend to engage listeners, making it crucial to help your guests tell their story.
• Guests may not naturally include important or interesting parts of their journey, so ask targeted questions.
• Uncover valuable lessons by asking about wrong turns or options explored and abandoned.
• Identify opposition in the story by asking about opponents or obstacles faced.
• Understand the driving force behind your guest’s actions by exploring their motivations.
• As an interviewer, learn to spot the gaps in the conversation and draw out important elements.
• Improving your interview skills leads to stronger content and a better experience for guests.
00:11 – 00:21 • “One of the best reasons for this, one of the reasons you want folks to tell a story is because stories tend to engage.”
01:39 – 01:50 • “Those kinds of questions are great to find out where perhaps mistakes were made that your listeners might learn from.”
01:54 – 02:08 • “Was there anyone who was trying to block what you were doing or get in the way? That gives you a sense of opposition that’ll help create… an opponent in the story.”
02:18 – 02:25 • “What created the sense of urgency that made you have to do this?”
02:45 – 0:255 • “Take the story from being simply telling you a chronological history of events and bring it to life in a way that makes a ton more sense.”
02:59 – 03:08 • “The more effective you get at this, the better your content’s going to be. By default, the stronger your guest experience is gonna be.”