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E23: How to Avoid Bad Clients with Cann Strategy’s Juliana Whitney

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This episode, I’m joined by Juliana Whitney from Cann Strategy to discuss how she became a cannabis consultant, how to know if a client is going to be difficult to work with, and why she started the product-based service Leefsheets.

Juliana Whitney is the Founder of Cann Strategy and Leefsheets and has been a uniquely creative cannabis business strategy consultant since 2015.

Juliana has acted as a key creative and strategic component in the growth of six startup companies in healthcare, fine foods, and cannabis. Here are a few of the topics we’ll discuss on this episode of The Consulting Trap:

  • How Juliana became a cannabis consultant.
  • The challenges of getting into the cannabis industry.
  • How Juliana got her first clients for her consultant business.
  • How to know if a client is going to be difficult to work with.
  • The importance of learning when to say no.
  • How Juliana grew her two businesses differently.
  • The benefits of using a product service.
  • The process of acquiring clients.


Connecting with Juliana Whitney:

Connecting with the host:


  • 08:41 – “I wasn’t super accustomed to saying no but I eventually learned the people I just could not work with and what the signs were for them.”
  • 13:21 – “Consulting is only so scaleable.”