This episode, the Founder of NxtStep Consulting Sean Boyce talks about how to grow a podcast’s audience, the effectiveness of short-form content, and the key to creating great podcasting content.
Sean Boyce has run his consultancy firm NxtStep Consulting for over 10 years but found he wasn’t able to grow his network effectively and efficiently through in-person marketing or lead generation services.
To solve this Sean founded Podcast Chef, a full-service podcast management platform that helped him grow his network while making awesome content at the same time.
Seeing the effectiveness of podcasting at reaching new people, Sean opened it up to others, helping people to start a podcast and delegating the management from post-production to booking guests. Here are a few of the topics we’ll discuss on this episode of The Consulting Trap:
- How to grow a podcast’s audience.
- The effectiveness of short-form content.
- The shift towards portrait-oriented content.
- When you should upgrade your podcast.
- The first things you should do to professionalize your podcast.
- The danger of getting too much equipment too soon.
- How to create great podcasting content.
- Why short-form content is so effective.
Resources:
Connecting with Sean Boyce:
Connecting with the host:
Quotables:
- 00:53 – “With the popularity growing significantly in the whole world of digital shorts we have done some experimenting that has produced some pretty exciting results namely in digital shorts and videos that are coming from the longer recorded episodes that we are creating on our side to the extent of probably at least one a day those are starting to gain some serious traction on platforms like YouTube TikTok Instagram they’re all prioritizing this short form content and even I can’t believe just how much traction a lot of this content is getting.”
- 03:40 – “What’s most important is that you get into a rhythm and a routine with recording podcast episodes that matters the most when you’re coming right out of the gate because we want you to get into the habit where you’re comfortable recording great content and doing so on a consistent basis before you get to that I would not recommend you dive deep into this world of equipment and green screens and all that kind of stuff because it can be distracting and like I just said it’s a bit of a rabbit hole.”
- 05:53 – “Don’t set yourself out to become the next Joe Rogan, as in like 100 million dollar person giant personality recording episodes with all these ridiculously famous people that’s more the lottery approach to podcasting what you can do is you can get specialized into your niche and you can become the Joe Rogan of something much more specific and that’s what matters most.”
- 14:50 – “Continue to record the podcast episodes which is an excellent source of a ton of great organic content of both audio and video format and then chop that up into a bunch of shorts and share that out with the world have the shorts point essentially to the longer form video and have the longer form video ultimately point to our client’s websites and see if folks want to follow those bread crumbs all the way home and for the right person who wants to consume more and more of that content that’s probably what they’ll wind up doing.”