In this episode, we debunk the myth that sales is solely a numbers game and emphasize the significance of having a well-defined sales process. Without process control, even the highest quantity of leads won’t lead to successful conversions. As a marketer, it is crucial to establish process control and have a comprehensive understanding of the entire business flow. Only then can marketers effectively address and solve business problems.
Key Points
• Sales is not solely a numbers game; a good process is vital for success.
• Without process control, leads won’t qualify and conversions will suffer.
• Marketers must establish process control for consistent, repeatable, and scalable results.
• Visibility into the process and understanding of its strengths and weaknesses are crucial for marketers.
• A broken sales process, onboarding issues, or low retention rates can’t be fixed by marketing alone.
• Marketers need to understand the business process flow to effectively approach and solve problems.
• Until a solid process is in place, sales will rely on random chance instead of strategic tactics.
Best Quotes
• “Sales is just a numbers game. But a good process makes that numbers game actually work.”