Key Points
• Increasing Trust in Partnerships
• The Power of an ICP Story
• Transforming Conversations
• Content Strategy for Partners
• Minor Tweaks, Major Gains
Best Quotes
00:01 – 00:12 • “Before you can ask a prospect that’s in your channel partner sort of environment for a referral, you’re very likely gonna need to strengthen the relationship.”
01:00 – 01:10 • “You’re gonna stop hearing conversations like, oh, well that’s interesting. And you’ll start hearing feedback like, oh, I know somebody that’s just like that.”
01:26 – 01:36 • “Like, oh, can we talk about how you might introduce me? As you start to strengthen those relationships, and again, continue that resonance storytelling.”
01:40 – 01:50 • “You’re going to be able to better command their attention. And if you work then on content that can help them tell a stronger story.”
02:33 – 02:42 • “Those build out processes will strengthen the bond between you and your channel partners and enhance the likelihood that you’re gonna get referred.”
