• Sales is not solely a numbers game; a good process is vital for success.
• Without process control, leads won’t qualify and conversions will suffer.
• Marketers must establish process control for consistent, repeatable, and scalable results.
• Visibility into the process and understanding of its strengths and weaknesses are crucial for marketers.
• A broken sales process, onboarding issues, or low retention rates can’t be fixed by marketing alone.
• Marketers need to understand the business process flow to effectively approach and solve problems.
• Until a solid process is in place, sales will rely on random chance instead of strategic tactics.
• “Sales is just a numbers game. But a good process makes that numbers game actually work.”