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E25: The Significance of Understanding Demographics for Business Strategy with founder and CEO of The Super Age™’s Bradley Schurman

Reading Time: 2 minutes

I’m joined by the founder and author of The Super Age™, Bradley Schurman to discuss how the demographic shift affects this generation’s businesses and how to work together to improve overall operational efficiencies.

Bradley Schurman, a demographic futurist, is the Founder and CEO of The Super Age – a research and advisory firm specializing in helping organizations understand the challenges and harness the opportunities of demographic change with a focus on population aging. Here are a few of the topics we’ll discuss in this episode: 

  • His background and how he got into the study of demographics
  • Why understanding demographics is important for business strategy and how it helps organizations with the shifts that we’re going through right now.
  • How Bradley turned this knowledge into a consultancy
  • The effect of automation and its interrelation at a high level with the demographics that we have now.


Connecting with Bradley Schurman:

Connecting with the host:


  • 00:38 – demographic futurism is actually really important for business strategy and that’s a core part of our business is helping organizations understand a demographic shift that we’re going through right now. And essentially what’s happening is for about a solid 25 years. We’ve been in birth rate decline. And this means that we have smaller populations year and year that are coming into the workforce at the same time, this is pushing up the average age of our population.”
  • 21:30 – “but retirement’s a lie. Retirement is a fundamental lie and, and it’s a lie that’s been served to us for really since the inception of social security, it was never intended that people would stop working. That kind of came about that kind of evolved as an aspirational goal, but for nearly all of humanity, we worked until we couldn’t work.”