This episode provides helpful tips on how to start a podcast related to sales and selling. It covers strategies for finding a unique niche, how to niche down further, and advice on creating an engaging podcast title. It emphasizes the importance of narrowing down your search criteria to target your ideal customer persona and using search engines to find the best podcasts to compete with. Finally, it provides tips on making your podcast stand out and get to the top of the list.
Sean Boyce has run his consultancy firm NxtStep Consulting for over 10 years but found he couldn’t grow his network effectively and efficiently through in-person marketing or lead generation services.
To solve this Sean founded Podcast Chef, a full-service podcast management platform that helped him grow his network while making awesome content at the same time.
Seeing the effectiveness of podcasting at reaching new people, Sean opened it up to others, helping people to start a podcast and delegating the management from post-production to booking guests. Here are a few of the topics we’ll discuss on this episode of The Consulting Trap:
- Build the podcast around the challenges, complaints, and concerns of your ideal candidate
- Find a title that is relevant and unique
- Incorporate your ICP into your search criteria
- Adjust podcast over time to optimize content
- Leverage podcasting to take the business to the next level
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