This Episode, the Owner of Jordan Marketing Consultants and SEO Specialist Wendell Jordan talks about the amount of subjectivity there is in the SEO space, the interplay between SEO and a website’s design for conversion, and how to know if someone’s really providing quality SEO.
Wendell Jordan is the Owner and SEO Specialist of Jordan Marketing Consultants. He is a marketer, strategist, SEO expert, and WordPress designer that analyzes current business models, dissects what the competition is doing, and develops a strategy that creates an achievable path to success. Wendell focuses on helping businesses stay ahead of their competitors by building a solid strategy that includes finding the right keywords, and on-page and off-page SEO to optimize their online presence. Here are a few of the topics we’ll discuss on this episode of The Consulting Trap:
- How to get started in the digital marketing space.
- The amount of subjectivity in the SEO space.
- The problem with article farms and getting ranked number one for random keywords.
- Why it’s necessary to customize your SEO based on your target market.
- The interplay between SEO and a website’s design for conversion.
- The indicators of quality SEO.
- Common asks people want from their SEO.
Resources:
Connecting with Wendell Jordan:
Connecting with the host:
Quotables:
- 3:10 – “People are way more willing to stand back and watch you work when it comes to SEO so it works with us because I’m a nerd so I literally went to bed late last night because I fell down a rabbit hole I messed around and was up way too late playing with SEO stuff.”
- 9:12 – “Aside from those technical things one of the biggest parts is when someone finds you on the internet and they get to the websites and there’s 17 popups and a bunch of other stuff going on, they’re going to leave so that’s actually part of our education in making sure that the clients we bring on have that baseline, that’s really the foundation of SEO is a proper user experience.”
- 15:58 – “There are no guarantees in marketing as a whole let alone SEO, there is no way for any of us to know that we’re going to put you on the first page or we’re going to make you number one it is impossible to know, so if guarantees start spewing out of an SEO’s mouth they are way more into the money and way less into the SEO.”
- 19:23 – “I think one of the things you run into, you have to run into this a couple of times I’m sure where the customer doesn’t know what they want, they think they want one thing and they actually want something else. Get me the front page on Google and what they really are looking for is lead gen opportunities or revenue opportunities but those aren’t the same thing, one might be a lever to the other.”
- 29:16 – “Don’t be afraid to hire and delegate do it early and don’t think that you need to make a certain amount of money to do it, you can’t make the money without the delegation.”