In this episode, NxtStep Consulting’s Founder, Sean Boyce, explains what makes a podcast effective, how anyone can start podcasting, and the value of consistency in the podcasting world.
Sean Boyce has run his consultancy firm NxtStep Consulting for over 10 years but found he wasn’t able to grow his network effectively and efficiently through in-person marketing or lead generation services.
To solve this, Sean founded Podcast Chef, a full-service podcast management platform that helped him grow his network while making awesome content at the same time.
Seeing the effectiveness of podcasting at reaching new people, Sean opened it up to others, helping people to start a podcast and delegating the management from post-production to booking guests. Here are a few of the topics we’ll discuss on this episode of Referral Radio:
- The importance of having a daily routine.
- How to start podcasting.
- Why being authentic is so important.
- Reasons why you shouldn’t try to impersonate someone or rely on a gimmick.
- The value of having a targeted audience.
- How many listeners you need to be successful at podcasting.
- How to integrate podcasting into your daily life.
Connecting with Sean Boyce:
Connecting with Brian Mattocks:
- 09:03 – “You don’t have to put on all this extra… Go hit the market with who you are and what you want to say and the value you can bring to the table and it, the rest of it kind of takes care of itself. The, the other thing that I kind of picked up here along the way too is, it’s real easy to get demoralized, right? Because you’ll go, and you’ll look at your statistics sometime after an episode published. You go, man, I really crushed that one. How come I’ve got three views on it? Right? What happened? Why aren’t you people watching?”
- 12:37 – “They’ll either try and put on a personality or they’ll try a gimmick, right? They’ll do the wacky morning DJ kind of thing where they’ve got the sound effects and all of the crazy fart noises or whatever it is. And it’s like, look, that’s gimmicks and gimmicks might get you an initial hit, but they’re not going to get you the long-term play. Right? Be yourself because that you can’t screw up.”
- 15:15 – “But like the, the reality is, you know, your tribe and the folks that you’re trying to get a hold of and in front of are going to vibe with that. Yep. If you’re doing it right, that’s not to say don’t be laser focused on your outcomes, don’t be laser focused on your content, but you can’t stay stuck, you know, how many times do you want to go on LinkedIn and scroll down the list and see somebody talking about the exact same, like your marketing’s not targeted at the right people. Like, okay dude, it’s like 80th post a week on this. Totally not the conversation. You know, be human first, and then we’ll work on the business objectives kind of second and furthering them in.”
- 07:26 – “Get into a habit with it, but make that as easy as possible for you. And since I’ve dabbled with music a little bit too, one of the things they talk about there that makes that easier, just as an example, like if, let’s say you want to play guitar, and it might be in a case in your closet or whatever, and you might be going through routine right now where you have to pull it out and set it all up in order to even get started, well get yourself a cheap stand and just put the guitar in the corner of the room. So it’s almost always in. You can see it almost all day every day. And it’s easy, all you got to do literally is just pick it up. You don’t have to set it all up and get prepared in order to start practicing, make it easier on yourself. I think that’s a key part of this too, is don’t overthink it, don’t overcomplicate it. You can always add to it. So I’m always of the nature of just start with the basics and then build from there.”
- 16:18 – “Give it a shot, man. I know it sounds counterintuitive that doing something like this on a daily basis would be a lot harder than weekly or different cadence, but you might end up finding out what has become basically a situation that myself and others who have gotten into this daily routine ultimately is now I freak out if I like, haven’t checked that box on a certain day. Like, I get worried about that. So it’s a key part of essentially me starting my day at this point, and I love it.”