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E186: Podcast Secrets with Kevin Daisey: Growth, Niching & Leadership

Dive into the realm of digital marketing mastery with Kevin Daisey, Founder and CMO of Array Digital. This episode of the Hard to Market podcast peels back the layers on harnessing podcasting for organic leads, the power of niching down, and leadership in marketing. Get the inside scoop as Kevin unravels how to cultivate lucrative relationships and elevate your brand! Here are a few of the topics we’ll discuss on this episode of Hard to Market Podcast.
  • Podcasting is a key to organic leads.
  • Importance of niching down.
  • The art of lifting leaders.
  • Building real connections through podcasting.
  • Integration of AI in podcasting.
Connect with Kevin Daisey:
Connect with our host, Brian Mattocks:
  • 18:51 – But you know, you could take an audio of yourself that you don’t have a video of and create a video with AI so you can take some of the content you’ve created and use an AI, produce it as articles, social content, all kinds of stuff. And so we have such a library of topics and recordings that we’ve already done the work on, and now you can take that and repurpose and do things with it. But AI could be a huge part there to leverage.
  • 17:35 – That is, you know, AI-generated, or I saw a podcast between two AIs the other day, role-playing as like Einstein and Jean-Paul Sartre or something, and it was like, holy crap. So, I think it’s important to understand that there’s some meaningful distinctions there between the work that you do, the work that I do, and podcasting at large, particularly the entertainment style stuff.
  • 14:47 – Brian: So what I guess, what I want to hear next is a little bit more about what’s next, right? So you talked about the amount of opportunity that is created and where it’s going. What’s next for your podcast? How do you view that integrating with the business even further? And where does it go from here? Kevin: Yeah, yeah, good point. Well, you know, I’d like to, you know, we’re about to put some more energy and money behind promotion of the podcast to get it out to other, more people. Probably polish up some things. You can look at my background right now. It’s, you know, so we’re gonna put a little bit more spit shine on it, I guess.
  • 26:35 – But I think applying pieces of it and actually doing it over time, and there’s no secret, there’s a lot of little things you gotta get, right? So if you’re running a business, there’s lots of people that have done it. Talk to them, get mentors, talk to people, get a group mastermind, and just immerse yourself. But there’s a lot of little things you gotta do. It’s either hire people to do ’em or you gotta do ’em yourself. And that’s what it takes. That’s just it. There’s no secret sauce here. That’s a big lesson there.
  • 30:54 – We want things to be different. I mean, they said it in Age of Ultra, right? The Marvel movie, I’m a sucker for that kind of stuff. They say it like, you want things to change, you want things to be different, but you don’t want them to change. It’s that, it’s perfect, right? You keep thinking like, oh yeah, I definitely want this outcome, but you don’t want to, you don’t want the discomfort of change required to make that outcome occur. So do you really, you know, is it a wish at that point or is it a reality that you’re willing to make happen? And I think you’ve encapsulated it very well. Like all of the stuff is out there.

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