Key Points
• Include self-promotion in your content, but keep it to a maximum of 20%.
• Provide value in every episode to keep your audience engaged.
• Offer small actionable tasks to help listeners or viewers further engage with your content.
• Don’t turn your episodes into constant sales pitches; your audience won’t stick around.
• Avoid relying solely on one platform for advertising; diversify your content distribution.
• Tailor your content mix to suit the preferences of your target audience across different channels.
• Strike a consistent balance between sales-focused content and valuable information.
Best Quotes
• “Don’t lose your podcast audience by focusing solely on sales on your website.”
• “Consistency in your sales-to-value ratio is essential within and across channels.”
