• Understand your field enough to ask good questions and have meaningful conversations.
• Deliver content that provides value, keeping in mind the hierarchy of what your audience can comprehend.
• Continuously engage with your audience and seek feedback to track what works and interests them.
• Analyze metrics such as click-through rates and engagement duration to assess the impact of your content.
• Focus on having in-depth conversations with prospects and partners to gain a deeper understanding of their needs.
• Use this understanding to create content that caters to all levels of expertise in your space.
• Pay attention to comments like “I wish I had known this earlier” as an indication to explore podcast topics.
00:50 – 00:56 • “You have to deliver content of value or else you’re not gonna be able to retain and continue to attract new audience members.”
01:52 – 02:01 • “That deeper understanding will help you create content that delivers value at all levels of your space.”