• Google is replacing Google Casts with YouTube Music, raising concerns about mixing music and podcasts.
• Apple is integrating Apple Music with the podcast app, creating a more Spotify-like experience.
• Podcast owners must identify their audience’s primary platform to address any necessary changes.
• If a significant portion of your audience uses Google Podcasts, inform them of the upcoming shutdown and prepare for migration.
• B2B podcasters should focus on driving traffic to their websites, with podcast apps as a secondary option.
• The shutdown is set for 2024, but it remains uncertain how the blending of music and podcasts will affect the podcasting space.
• Stay updated with the latest news on the Hard to Market podcast.
00:22 – 00:33 • “What if I don’t want to have my music and my podcast together? This isn’t one of those peanut butter and jelly conversations.”
00:52 – 00:56 • “Trying to make it a little bit more, look a little bit more like Spotify.” (11 characters)
02:11 – 02:22 • “It’s best practice to drive traffic in that direction, first and foremost, and then to the podcasting apps as a secondary opportunity.”