• Unpublished content is valueless – connect it to a mode of distribution to make an impact.
• Interlinking your content creates a web of relevancy that enhances its value.
• Meta conversations, such as show notes or articles, provide additional context and interconnectedness.
• Utilize content as a means to connect your audience with other relevant pieces of content.
• Offering different avenues for audience engagement is a smart move – don’t rely solely on one platform.
• Refreshing content doesn’t always require a complete overhaul – focus on updating meta tags and descriptions.
• Incorporating current trends and context can breathe new life into old content without starting from scratch.
E105: Content Strategy: How to Make Your Existing Content Work Harder for You