Blog

Lead generation is undeniably important to marketers, and that makes it important to solopreneur consultants too because they need to wear multiple hats, acting as everything from a finance manager to a marketing manager.  Unless you’ve somehow discovered some sort of mythical bottomless well of potential customers, the chances are that lead gen is pretty … Read more

In our last blog post, we took a look at the consulting trap and shared a few of the approaches that don’t work so that you know where not to waste your time. Today, we’re going to be a little more positive, listing out a few of the strategies that do work and which can … Read more

Ever heard of context switching? If not, you’re not alone, but don’t worry – we’ve got you covered. It’s the phenomenon by which we jump between tasks, tools or products, trying to do multiple different things at once. Context switching and the stop-start routine are the same thing. We’re talking about the idea of switching … Read more

You might give it a different name, but if you’ve fallen victim to the consulting trap, you’ll know it. The consulting trap is what happens when a consultant goes through waves of being busy and not busy. The pressure only builds as your desire to grow increases because the bigger your team is, the more … Read more

What sets successful businesses apart from those struggling to stay afloat?  As an entrepreneur, I see my fair share of questions asking: Is Email Marketing Dead? Is the PDF dead? …. Are Webinars Dead too?! (Spoiler alert: all are alive and well). Most successful businesses use the same tools, tactics and terms to grow: SEO, … Read more