Effective Lead Generation for the Solopreneur Consultant

Lead generation is undeniably important to marketers, and that makes it important to solopreneur consultants too because they need to wear multiple hats, acting as everything from a finance manager to a marketing manager.  Unless you’ve somehow discovered some sort of mythical bottomless well of potential customers, the chances are that lead gen is pretty … Read more

The Stop-Start Routine (and How Not to Fix it)

Ever heard of context switching? If not, you’re not alone, but don’t worry – we’ve got you covered. It’s the phenomenon by which we jump between tasks, tools or products, trying to do multiple different things at once. Context switching and the stop-start routine are the same thing. We’re talking about the idea of switching … Read more

How to Spot if You’ve Fallen Victim to the Consulting Trap

The consulting trap can be devastating to your consultancy business.

You might give it a different name, but if you’ve fallen victim to the consulting trap, you’ll know it. The consulting trap is what happens when a consultant goes through waves of being busy and not busy. The pressure only builds as your desire to grow increases because the bigger your team is, the more … Read more

Podcasts vs. Webinars: Who is the Winner in the B2B space?

What sets successful businesses apart from those struggling to stay afloat?  As an entrepreneur, I see my fair share of questions asking: Is Email Marketing Dead? Is the PDF dead? …. Are Webinars Dead too?! (Spoiler alert: all are alive and well). Most successful businesses use the same tools, tactics and terms to grow: SEO, … Read more