This episode, I introduce our new host Brian Mattocks who will be taking over the hosting of the show moving forward. We talk about our backgrounds, techniques we use to make our marketing more efficient, and how to stop the feast or famine cycle in consulting work.
Sean Boyce has run his own consultancy firm NxtStep Consulting for over 10 years and has founded multiple other companies at the same time. He’s extremely experienced in working with B2B SaaS product businesses and is well-known for having a big impact on the businesses he’s worked with. Here are a few of the topics we’ll discuss on this episode of The Consulting Trap:
- Brian’s background as an independent consultant.
- Sean’s experience in the consulting field.
- The benefits of specializing on a specific target market.
- How to be more efficient in your marketing.
- How to stop the feast or famine cycle in consulting work.
- The importance of making your marketing strategy structured.
Resources:
Connecting with the hosts:
Quotables:
- 12:50 – “If you aren’t sticking with these things or if they don’t fit well into your routine it makes it so much harder for you to continually invest in them and as such really experience any of the benefits from investing in them.”