Hard to Market features marketing leaders in B2B service businesses. We interview people who have a challenging marketing process to learn from their expertise and discover how to work with business that’s hard to market.
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About Our Show
Hello my name is Brian Mattocks. I’m the host of Podcast Chef’s podcast – Hard to Market.
This show features leaders at companies selling B2B servcies who have experienced and overcome a multitude of challenges related to growing a thriving business.
We’ll talk about traps to avoid and patterns to follow so you can learn more about reaching your sales and marketing goals.
Hard to Market is the official podcast of Podcast Chef.
Latest Episodes
E190: Referrals and Transformation: A B2B Marketing Chat
April 2, 2024
E189: AI Ads & Networking: Victoria’s Marketing Odyssey
March 26, 2024
E185: Unlocking Public Space Secrets with Rick Robinson
February 27, 2024
E184: Grit & Graphics: Ballistic Arts’ Tale of Growth
February 21, 2024
E183: E-commerce Mavericks: From Start-Up To Powerhouse
February 14, 2024
E182: Transatlantic Shift: Scaling a Tech Biz in the US Market
February 7, 2024
E181: From Comedian to CEO: Branding with a Laugh
January 31, 2024
E180: Riding the Google Wave: A Law Firm Marketer’s Saga
January 24, 2024
E179: Behind the Hype: Real Talk with Good Moose’s Daniel Romano
January 17, 2024
E178: Marketing Magic: Navigating NPR’s Sponsorship Maze
January 9, 2024
E177: Stop marketing and start relating
January 3, 2024
E176: Building Online Empires: The Accidental Marketer’s Tale
January 2, 2024
E175: Tuning In to Success: Elevate Your Business Podcast
December 26, 2023
E174: Podcast Blueprints: Structuring Winning Episodes
December 23, 2023
E173: Podcast ROI: Measuring Success Beyond the Numbers
December 21, 2023
E172: Navigating the Podcast Metrics Maze
December 20, 2023
E171: Crafting Success in Digital Advertising with Jeff Swartz
December 19, 2023
E170: Engage or Die: Content That Converts
December 18, 2023
E169: The Renewable Hook – Repeat Guests on Your Podcast
December 15, 2023
E168: Repurpose with Impact!
December 14, 2023
E167: The 3rd Fastest way to Kill your Podcast
December 13, 2023
E166: Health Ads Unveiled: Lori Goldberg Spills Industry Secrets
December 12, 2023
E165: Slicing Through Industry Buzz
December 11, 2023
E164: How much is too much?
December 8, 2023
E163: Spice Up Your Podcast Fun Hacks & No-Gos!
December 8, 2023
E162: Podcasting as Play Learn from Games & Kids!
December 7, 2023
E161: Creating Meaningful Connections through Experiences
December 5, 2023
E160: The Business Case for Fun
December 4, 2023
E159: Clients on Air Boosting Your Brand with Success Stories
December 1, 2023
E158: No Baiting, Just Connecting
November 30, 2023
E157: Finding Podcast Gold & Winning Clients
November 29, 2023
E156: The AI Agency Shake-Up with John Elder
November 28, 2023
E155: Prospect or Guest? Mastering the Podcast Pre-Interview
November 27, 2023
E154: Effective repeat engagement
November 24, 2023
E153: Names, Names, Names: A Sharing Secret
November 23, 2023
E152: What Spurs Online Action?
November 22, 2023
E151: Balancing Discovery and Interviewing in Podcasting
November 21, 2023
E150: The Art of Attracting Audience Action
November 20, 2023
E149: The Art of the Ask – Turn Partners into Referral Goldmines
November 17, 2023
E148: Craft Your ICP Story for Partner Success
November 16, 2023
E147: Analyzing ICP Lifecycle for Better Referrals
November 15, 2023
E146: The Deeper the Niche
November 14, 2023
E145: The Art of Selecting Channel Partners
November 13, 2023
E144: Creating Bite-Sized Content: Delivering Value and Saving Time
November 10, 2023
E143: Finding the Perfect Sales-to-Value Content Ratio
November 9, 2023
E141: The Power of Conversations and Networking in Building a Brand
November 7, 2023
E139: Video Podcasting: Unlocking the Power of YouTube for Business
November 3, 2023
E138: Can AI Bots Replace Human Hosts?
November 2, 2023
E137: The Power of Podcasts in Every Stage of the Marketing Funnel
November 1, 2023
E135: Helping Your Guests Tell Their Story
October 30, 2023
E133: Leveraging Contagious Laughter
October 26, 2023
E131: The Creator Disconnect and how to prevent it.
October 23, 2023
E130: Using your podcast to Level Up your sales team
October 20, 2023
E129: Real talk
October 19, 2023
E127: The Pitfalls of Cold Outreach and How to Stand Out
October 17, 2023
E126: Navigating the Learning Process in Marketing
October 16, 2023
E125: My podcast isn’t generating business what do I do?
October 13, 2023
E124: The Secret to Compelling Content is in the Gap
October 12, 2023
E122: Challenges in Marketing: The Role of Truth and Integrity
October 10, 2023
E118: How to Identify Your Ideal Client
October 2, 2023
E117: Buzzworthy Narratives: Bees, Humans, and Storytelling
September 29, 2023
E116: The Power of First Impressions in Podcasting and Online Marketing
September 28, 2023
E115: The Key to Successful Podcasting: Starting Small
September 27, 2023
E113: The Importance of Human Elements in Marketing
September 25, 2023
E112: The Truth about Sales: It’s More than Just a Numbers Game
September 22, 2023
E110: Cultivating Your Unique Podcasting Voice & Developing a Personal Style
September 20, 2023
E109: Leveraging CRM Data and Marketing Insights for Sales Success
September 19, 2023
E108: Building Authenticity Through Emotional Availability
September 18, 2023
E107: The Strengths and Weaknesses of Building in Public
September 15, 2023
E100: From Solo Shows to Radio Dramas Uncovering Unique Podcast Formats
September 6, 2023
E99: Creating Rich and Valuable Content: The Role of Guest Comfort
September 6, 2023
E93: Leveraging Podcasting to Expand Your Network
August 24, 2023
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