Day: December 13, 2021

Lead generation is undeniably important to marketers, and that makes it important to solopreneur consultants too because they need to wear multiple hats, acting as everything from a finance manager to a marketing manager.  Unless you’ve somehow discovered some sort of mythical bottomless well of potential customers, the chances are that lead gen is pretty … Read more

In our last blog post, we took a look at the consulting trap and shared a few of the approaches that don’t work so that you know where not to waste your time. Today, we’re going to be a little more positive, listing out a few of the strategies that do work and which can … Read more

Ever heard of context switching? If not, you’re not alone, but don’t worry – we’ve got you covered. It’s the phenomenon by which we jump between tasks, tools or products, trying to do multiple different things at once. Context switching and the stop-start routine are the same thing. We’re talking about the idea of switching … Read more